Master in Automotive Management (MSc)

Master in Automotive Management (MSc)

Mas­ter your Passion!


The spe­cia­li­zed mas­ter is desi­gned to pro­vide par­ti­ci­pants with the most advan­ced tech­ni­ques of manage­ment in the auto­mo­tive indus­try. It covers theo­re­ti­cal and prac­tical fun­da­men­tals of auto­mo­tive manage­ment from view­points of major auto­mo­tive decision-making as well as all aspects of know­ledge in the indus­try. The pro­gramme is desi­gned such to address up-to-date key ques­ti­ons of the indus­try, for example:

  • How to deal suc­cess­fully and pro­fi­ta­bly with the chan­ging mar­kets and cust­o­mer needs?
  • How do chan­ges in the poli­ti­cal, eco­no­mi­cal, tech­no­lo­gi­cal, eco­lo­gi­cal, and socio­lo­gi­cal environ­ment impact auto­mo­tive companies?
  • How can future mobi­lity demands be served?
  • How do auto­mo­tive brands have to be chan­ged to be suc­cess­ful in future?
  • How to design and manage the com­plex glo­bal value chains effec­tively and efficiently?
  • How to rede­sign today’s and future busi­ness pro­ces­ses in the auto­mo­tive indus­try best in terms of time, cost, qua­lity, and flexibility?

Strong empha­sis will be on the trans­fer to prac­tice through app­li­ca­tion of quan­ti­ta­tive and qua­li­ta­tive empi­ri­cal methods and use of case stu­dies. All lec­tures take an inter­na­tio­nal per­spec­tive and dis­cuss best-practice approa­ches from across the globe.


A Bachelor’s degree (180 ECTS) in the field of busi­ness admi­nis­tra­tion or indus­trial engi­nee­ring – with pro­fi­ci­ent know­ledge in the field of busi­ness admi­nis­tra­tion – from a col­lege, uni­ver­sity, or tech­ni­cal school of accep­ta­ble stan­ding are the major pre­re­qui­si­tes for app­li­cants of this pro­gramme. Fur­ther, a proof of pro­fi­ci­ency in English (valid TOEFL iBT score 104, valid IELTS Band 7, or equi­va­lent), a valid GMAT, and a con­fir­ma­tion of at least 10 weeks of internships during or after first degree stu­dies are required.

Pro­gramme Content

The Mas­ter in Auto­mo­tive Manage­ment (MSc) is a fast track pro­gramme com­pri­sing a total of 120 ECTS. Simi­lar to the Mas­ter in Manage­ment (MSc) the pro­gramme inclu­des a gene­ral sec­tion (21 ECTS) that con­veys a sound basis in the fun­da­men­tals of eco­no­mics, pre­pa­res stu­dents for empi­ri­cal rese­arch, and strengt­hens lea­dership skills. The gene­ral sec­tion is com­ple­men­ted by an automotive-specific spe­cia­liza­tion. Six modu­les (36 ECTS) intro­duce the stu­dents to the major areas of auto­mo­tive management:

  • Stra­tegy, Cor­po­rate Foresight
  • Auto­mo­tive Brand Manage­ment & Cust­o­mer Behavior
  • Mobi­lity Inno­va­tion, R&D
  • Sus­taina­bi­lity and Regu­latory Strategy
  • Dis­tri­bu­tion Chan­nels and Dea­lership Management

During the internship (9 ECTS), the Mas­ter The­sis (24 ECTS) and the stu­dies at a part­ner uni­ver­sity abroad (30 ECTS), stu­dents fur­ther deepen their theo­re­ti­cal and prac­tical know­ledge in topics rela­ted to auto­mo­tive management.

Coope­ra­tion with Companies

The Mas­ter in Auto­mo­tive Manage­ment (MSc) is deve­l­o­ped and con­duc­ted in close coope­ra­tion with major Ger­man car manu­fac­tu­rers, suppliers, auto­mo­tive asso­cia­ti­ons, and poli­tics to ensure the prac­tical rele­vance of its con­tent. More­over, these insti­tu­ti­ons con­tri­bute to the cour­ses through guest lec­tures, case study super­vi­sion, field trips, topics for the mas­ter the­sis, and stu­dent work feedback.

Career Pro­s­pects

It is, of course, not only the eco­no­mic signi­fi­cance of the auto­mo­tive indus­try that makes it such a popu­lar employer, but also the highly emo­tio­nal and inno­va­tive pro­ducts. The Mas­ter in Auto­mo­tive Manage­ment (MSc) con­sti­tu­tes a path brea­king pro­gramme and a uni­que learning expe­ri­ence that equips stu­dents with the essen­tial skills and know­ledge for sub­se­quent busi­ness care­ers in the auto­mo­tive indus­try and inter­re­la­ted ser­vice indus­tries (e.g. con­sul­ting). It enab­les them to iden­tify and meet the chal­len­ges of manage­ment in the auto­mo­tive indus­try today and in the future.

Con­tact Person

Daniel Kagel
Recruit­ing & Admissions

Euro­pean Busi­ness School (EBS)
Inter­na­tio­nal Uni­ver­sity Schloss Reicharts­hau­sen
65375 Oestrich-Winkel

+49 (0)611 7102 1574
+49 (0)611 7102 10 1574